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social media news Archives - Pat Brosnan

social media news Archives

LinkedIn Marketing

Understand LinkedIn Marketing

LinkedIn MarketingUnderstand that LinkedIn Marketing is a procedure which isn’t concentrated on income generation but connections. And local business certainly should know the essence of networking. Usage this post and enlighten on your own on How to Market your Company on LinkedIn.

However truly, the only predicament you will experience pertaining to LinkedIn Marketing will be improving your wide range of fans. This is where administration can be found in. Take part in group discussions and update your articles frequently. After that make use of analytics to look at your renovations.

After your group expands to approximately TWENTY or additional participants, create an in-person event where you can truly get in touch with potential clients. Online interaction can just presume. LinkedIn can aid you get in touch with a new viewers, yet you will be much more likely to seal any sort of handle individual. So keep in mind the 80/20 regulation. Invest 20 % networking online and 80 % real to obtain transaction off the ground. You can create an event utilizing the LinkedIn’ s Event Application. It will allow you to create an event page, invite individuals and screen RSVPs. You can likewise select Fee Events to market your gathering with the LinkedIn Marketing and advertising platform.

LinkedIn Marketing and Advertising

LinkedIn marketing and advertising is simple as well and you have to make your spending plan not the very least than $1LinkedIn ads can show a wonderful advertising initiative for you if you are targeting huge corporate boss along with any sort of top services.

Swoop Digital can aid you target prospects in LinkedIn by:  Pimping out your Firm Web page on LinkedIn So it is Online search engine Friendly,  Exploring and suggesting which families are most advantageous for you to take part with,  Tracking group discussions and making recommendations where you should participate,  Conducting Marketing research To supply Targeted LinkedIn Marketing,  Handling Your Connected In Ad Campaign, and  Split Testing your LinkedIn Ads to Measure which Ads are most advantageous.


Of the paid choices, LinkedIn Advertisements are a wonderful paid option to target potential customers due to the fact that you could target potential customers by Geography, Firm, Task Title, Family, Gender and Age. There is a great deal of talk that the ads are far more costly however remember you are reaching a much more attractive group with greater non reusable earnings as well business professionals.

Professional network services aren’t just the internet sites that exist to assist market and get the word out concerning your business. There are some that are services that assist link you to other individuals. Those services could feature a specific phone and/or Internet business or a company that aids you market and get in touch with other businesses. According to the SNCR, there are at the very least nine internet expert networks that are being made use of. Those networks feature LinkedIn, Facebook, Twitter, Plaxo, Xing, Ning, Blogs, Yahoo Groups, and Internal Firm Network.

Well, I make sure you will certainly concur with me when I claim today that it certainly IS a small world, thanks to social networking with the net. Naturally the net itself had actually made the world a really small spot a very long time ago however during that time (I guess!) we were still getting in touch with other human beings with the telephone or meeting them in person. When the online social networking bug bit us there has been no looking back! Today I could get in touch with anybody who shares an usual interest with me resting on my chair, in the comfort of my home utilizing the different social networking sites readily available at my disposal – Facebook, Twitter, MySpace, LinkedIn, Flickr, Pinterest and numerous numerous additional.

Social Media Plan

Social Media Marketing

Social Media MarketingExplain how social media is an unbeatable research tool. When a company is effectively tapped into the social media landscape, they get to hear a lot of chatter that they wouldn’t hear otherwise. Those engaged in social media marketing campaigns will be able to monitor channels for any mention of their company, competitors, industry, clients and potential clients. Setting up a social media marketing listening campaign lets a company know who is participating and what is happening.

Anyone can use social media to promote their business concept, however, to be truly successful you will need to devote significant amounts of time, money and energy into developing and implementing your social media marketing plan. You can use Facebook and twitter, for example, to track if your links have been used. Google Analytics will reveal if your social media links have led to referrals. Media marketing allows you to gauge your market and test your advertising strategies to see how much impact they create. You have the potential to reach an extremely wide consumer base through social media marketing.

They concluded that each Facebook fan is worth around $3, based on their research.60 on average. Obviously, there are companies that were despicable upon learning the small estimate. It is easy to expect more since Facebook is one of the mostly visited websites on the internet, rivaled only by Google.com. There are several claims that the formula used to arrive at the $3.60 average is flawed. But whatever the case, having financial figures will help web owners determine how much budget they need to allot for a social media marketing strategy.

Remember, that free Social Media Marketing and Networking is a technique that requires patience, balance and careful strategy. Be sure to look for a legitimate Internet Marketing school and mentor with the experience to train you to be as effective as possible in all your online marketing efforts. You must provide value and connect in an honest and open way. Remember, that people don’t care how much you know until they know how much you care!

The biggest drawback of social media marketing is, social media is primarily used for communication and not for shopping or advertisements, which distracts the user’s experience. Therefore, to influence the customer to buy may not workout in most cases in social media marketing.

With social networking sites there are endless possibilities, especially for businesses and companies. If you have a business of your own you should make it a point to opt for social media marketing. Through this new form of marketing, you will not only be able to attract and retain customers, You will also be able to make your presence felt in the industry. Your profits will grow manifold and you will be successful in promoting your business to a large number of people. However, the first step of starting with such marketing activities is to make proper social media marketing plan.

Social Media Marketing Connections

Social media marketing provides organizations with a way to connect with their customers. However, organizations must protect their information as well as closely watch comments and concerns on the social media they use. A flash poll done on 1225 IT executives from 33 countries revealed that social media mishaps caused organizations a combined $4.3 million in damages in 2010. The top three social media incidents an organization faced during the previous year included employees sharing too much information in public forums, loss or exposure of confidential information, and increased exposure to litigation. Due to the viral nature of the internet, a mistake by a single employee has in some cases shown to result in devastating consequences for organizations.

When it comes to free social media marketing, and any of the other most popular internet marketing tactics, is often not enough to just use a free word tracker tool to do your keyword research, but there is a company that offers over 10 hours of professional keyword research to their members while providing massive lists of the best keywords to use within your online marketing campaigns and titles so be sure that you do your homework to locate the best Online Marketing program to ensure that you will have an edge on your competition and stand out in the marketplace!

Social media marketing is a term that is used to describe marketing techniques that are focused on social media sites such as, Twitter, Facebook, YouTube and Pinterest. This method of marketing is designed to utilize social websites where businesses are able to interact with customers on a personal level. This marketing strategy is designed to allow businesses to become more approachable and friendly in the eyes of their customers. It can also be used to gain valuable insight into what customers really think about products and what they would like to see improved.

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Search Engine Optimization And Why You Gotta Use It!

Search Engine Optimization And Why You Gotta Use It!

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Viral Marketing 101


viral marketing 101Creativity.

This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized.

It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed.

While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing 101.

While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares.

Viral Marketing Overview

Viral Marketing 101 also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.

In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

Viral marketing 101 has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.

Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.

Using Viral Marketing 101 to your advantage

you tubeThe main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Most every site and companies are catching on to the effectivity of Viral Marketing 101 and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.

Viral Marketing 101 could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them moiré popular. Remember the movie “The Blair Witch Project”?

Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.

Now it’s your turn to use viral marketing 101 to work wonders for you. Act now and reap the benefits Viral Marketing 101 will provide for you and your sales figures.

Why not let me know what your thoughts were on this article,I would love to hear them. Please share with your friends


till the next time




How to Promote an Event on Linkedin

How to promote an event on Linkedin


linked ads 1To promote your events you can simply send details to all of your connections. Another way is to add the Event application to your profile page. This allows you to advertise all your upcoming events for everyone to see.Once you click on add an event, a new screen pops up where you can list all the relevant details. By clicking on the “add more details”, button, you can provide a description of the event.

In this section you can include up to 20 keywords and 20 job titles for recommendations for who should attend the event. This will help you show up in the search feature for anyone looking for an event to attend.

Once you are happy with your details you can publish the event and all your connections will have the ability to view the details.Under the companies tab in LinkedIn  you will see a list of all the companies in this directory. You can easily search the companies to find business associates and possible future partners

Adding your own Company
Simply click on the Add Company tab and fill out your details. The only requirement is that you are a current employee of this company. So for anyone with a home based business, you can easily get listed. This will provide you with more exposure for your company.

Once you have confirmed your company, you are now ready to customize your listing. You will be sent an email that you have to confirm. You should add the following on your page:

• Company Logo

• Company Description

• Number of employees if applicable

• Website address

• Industry Category

• Year company was created

• Location

• Twitter ID

• RSS Feed

You then want to visit the Products and Services tab. This allows you to add your products and/or services to your company profile. You can add and explain the key features of this product. You can include a YouTube video.

Your company page also includes an analytics page that allows you to see who is visiting your company profile.

Using Linkedin Advertising

As long as you have a free account with LinkedIn you can use their advertising feature. The only other requirement is a credit card to pay for your ad. When placing your ad you have the ability to select your target audience and your advertising budget
It takes about 24 hours for your Ad to be approved and it must meet certain guidelines. A quick overview follows:

• Do not lie or deceive people in your ad

• Use standard grammar and punctuation and do not repeat words in your ad

• Only English ads are accepted and they must contain acceptable language

• Your display URL must match your destination URL

• No mention of LinkedIn Corporation® is allowed in your ad

• No affiliate ads of any kind are allowed
Your ad should to be made of up of the following elements:

• Headline – up to 25 characters of text

• Description – up to 75 characters of text

• From – your company name

• Image – a 50 x 50 pixel is allowed

• URL – link to your website
Your ad will be displayed in a variety of places on LinkedIn Corporation®. This could include all or some of the following:

• Profile Page

• Home Page

• Inbox

• Search Results Page

• Groups

target your marketYou must target whom you want to see your ad and this can be done by the following criteria:

• Job Title

• Job Function

• Industry

• Geography

• Company Size

• Company Name

• Seniority

• Age

• Gender

• LinkedIn Group

Note: Once you start creating an ad LinkedIn will advise you on who your target market is and they will estimate the size of your audience. They will also advise you on the cost of your campaign.

There is no long-term commitment or requirements for running your ad. To turn your ad off you simply log into your LinkedIn Ads Dashboard. You have complete control over everything.
Note: Once you start creating an ad LinkedIn Corporation® will advise you on who your target market is and they will estimate the size of your audience. They will also advise you on the cost of your campaign.


I hope you are finding these few blog series about Linkedin helpful and I encourage you not to ignore the power of Linkedin

Please feel free to let me know how you found this article.  By giving me your opionion I can only better the articles for you.

till the next time




Getting Started with Linkedin

Over the next couple of posts I will be giving you idea’s and tips on how to have your Linkedin site all set up properly and conneting with others.


“Did you know that even a Freelancer’s can add their own company to LinkedIn’s  huge directory. Or that you can add your own products and services along with special discounts and coupons”?

As with anything remember to take what you learn and apply as much as possible to your business. With so much competition today every small thing you do can help push your company higher into the public profile.
All that you need for your LinkedIn  account is the free version. This is perfectly fine for developing good business connections within your market

Setting Up Your Profile

Your profile on LinkedIn   is extremely important. The words you use to describe your services and clients are used by LinkedIn  as keywords. So by applying the correct terms in your profile you can show up high in the search results.

Please note that the search results for LinkedIn are based upon your connections. So while it is important to get a good number of connections, you don’t want to start spamming people. This will not look good and only serve to get you into trouble with LinkedIn
All that you need for your LinkedIn  account is the free version. This is perfectly fine for developing good business connections within your market.You want to take the time to fill out the specialities area of your profile. If you are a graphic designer then use additional terms to describe your job.

This would include using terms such as:
• Graphic designer

• Minisite design

• Banner design

• E book cover creation

• Kindle Covers

If you were a writer then add:

• Freelance writer

• Ghostwriting

• E book author

• Article writer

There are certain applications in LinkedIn  that you want to take advantage of. The following are just a sample of ones that you could use:

Box Net – to share reports

WordPress – Adds the latest posts from your box

Google Presentation – allows you to add a PowerPoint presentation or video to your profile page

Portfolio Display – allows you to display samples of your work

How to Grow Your Network
Your first goal is to grow your connection list. One easy way is to join some Groups within LinkedIn . You can easily find groups within your industry to join along with local groups. Also think about joining groups that could potentially use your services. If you offer coaching or graphic designs then look for groups that need these types of services


Your main objective is to position yourself as a leader within your business or niche. You should also consider what your goal is as well. Is it to find customers and/or potential business partners? Or is your primary goal lead generation?

By determining who your target audience is you can then provide them with suitable content. This can be in the form of reports, articles, e books and even videos


Hoefully you found this first article of some help and guidance for you on setting up your Linkedin profile the correct way.

Linkedin Is The Most Powerful Social Network For Business. This Linkedin Social Media Training Will Help Generate More Leads, Traffic, Sales For Entrepreneurs, Business Professionals, Career Seekers. Best Social Media, Linkedin Course. Over 6000 Sold

As always let me know if this was of some help to you and get yourself on this powerful linked in course.


Till the next article



12-Types of Social Media Sites

Here in this article I would like to bring your attention to  12 types of Social media sites that is out there:

  • Social bookmarking: stumbleupon,delious,and Digg
  • Crowd Source:  Wikpedia
  • Blog:   http://tumblr.com this is a blog conversation site
  • Blog communities:  technorati,blog catalog
  • Micro Mediahttp://twitter.com top of the list
  • Social networks:  facebook,Linkedin
  • Live audio:  podcast,blog talk radio
  • Customer service sites:  yelp,google +
  • Video: you-tube
  • Document sites:  scribed,doc/forums and http:docstoc.com
  • Location base:  foursquare
  • Tools: tweetdeck,hootsuite

I hope this was of some help to you to understand the different type of Social media sites that are out there and what they are.

Please let me know your views on this post

To your success


Pat Brosnan

Social Media

Social Media real name is “Social Networking”

You have two types of Facebook,your personal page and your business page. Your facebook page should have a branded image of yourself.  A handy piece of software called www.gravatar.com i would suggest you sign in for a free account and upload your image there. The good thing about this software is once you have uploaded your image no matter where you sign in your name or making a comment your image will appear as well. This is a simple way to start branding your image.

Also if you go to http://www.mashable.com and do a search for “first time beginners on facebook” you will see a section regarding F-commerce. This might be of some interest to you if you were thinking about selling on facebook. You can do a test on facebook to see what pages are there dedicated to your main keyword. www.facebook.com+[ your keyword]  You will then find dedicated pages related to your keyword.

Find out what people want do a survey,facebook pages are their for the purpose of business. Just don’t add people to your facebook why not make it a permission based page.

Here are a few more useful links:

http://www.facebook.com/directory – here you will find people,places and pages.




I would also suggest that you read facebook rules as well ,as this will give you a guideline to what facebook allows

I hope you found this article of some help to you,you might like to leave your comment below or if you wish to know about something else specific please let me know




Pat Brosnan


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