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Pat Brosnan http://patbrosnan.net Sat, 02 Apr 2022 07:20:47 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.25 How Google Uses Latent Semantic Indexing http://patbrosnan.net/how-google-uses-latent-semantic-indexing/ http://patbrosnan.net/how-google-uses-latent-semantic-indexing/#comments Sat, 24 Aug 2013 07:52:01 +0000 http://patbrosnan.net/?p=238 How Google Uses Latent Semantic Indexing Most people who have used the Internet, or even know what it is know what Google is. But most people don’t know what exactly it is that Google does. Or rather what makes Google do what it does. Google searches are able to be so accurate because of Latent Semantic Indexing. Latent Semantic Indexing allows a search engine to determine what a page is about by searching for one or more keywords selected by the user It adds an important step to the document index process. LSI records keywords that a document contains as well as examines the document collection as a whole. By placing importance on related words, or words in similar positions,Latent Semantic Indexing has a net effect of making the value of pages lower so they only match specific. terms. Search engines such as Google try to figure out phrase relationships   Search engines such as Google try to figure out phrase relationships when they are processing keyword queries, which in turn improve the rankings of pages with related phrases. This happens even when those pages are not focused on the target theme. Some pages are too focused on one phrase and they tend to rank worse than you would expect them to. In fact, some are even filtered out for being too over optimized. Pages that are focused on a wider net of related keywords tend to have more stable rankings. Although the Latent Semantic Indexing algorithm doesn’t understand anything about what the words mean, the patterns it notices make the search engine look extremely intelligent.   Hope […]

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How Google Uses

Latent Semantic Indexing

Latent Semantic IndexingMost people who have used the Internet, or even know
what it is know what Google is. But most people don’t
know what exactly it is that Google does.

Or rather what makes Google do what it does. Google
searches are able to be so accurate because of Latent
Semantic Indexing.

Latent Semantic Indexing allows a search engine to
determine what a page is about by searching for one or
more keywords selected by the user

It adds an important step to the document index
process. LSI records keywords that a document contains
as well as examines the document collection as a
whole.

By placing importance on related words, or words in
similar positions,Latent Semantic Indexing has a net effect of making the
value of pages lower so they only match specific.
terms.

Search engines such as Google try to figure out phrase
relationships

 

Search engines such as Google try to figure out phrase
relationships when they are processing keyword
queries, which in turn improve the rankings of pages
with related phrases.

This happens even when those pages are not focused on
the target theme. Some pages are too focused on one
phrase and they tend to rank worse than you would
expect them to.

In fact, some are even filtered out for being too over
optimized. Pages that are focused on a wider net of
related keywords tend to have more stable rankings.

Although the Latent Semantic Indexing algorithm doesn’t understand anything
about what the words mean, the patterns it notices
make the search engine look extremely intelligent.

 

Hope you get a feel on Latent Semantic Indexing please share with your friends,if you find this article helpful

 

 

Pat Brosnan

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Internet Marketing Consultant http://patbrosnan.net/internet-marketing-consultant/ Thu, 15 Aug 2013 10:27:34 +0000 http://patbrosnan.net/?p=225 Hiring a Internet Marketing Consultant If you are considering jumping into the world of Internet marketing however do not have experience in this kind of marketing, it is definitely beneficial to think about employing a Internet marketing consultant to assist you in your advertising venture. This is important because they can do a lot to help you in ensuring […]

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Hiring a Internet Marketing Consultant

If you are considering jumping into the world of Internet marketing however do not have experience in this kind of marketing, it is definitely beneficial to think about employing a Internet marketing consultant to assist you in your advertising venture. This is important because they can do a lot to help you in ensuring that the advertising and marketing effort is a success. You could pay even more for their services than you would to deal with the Internet marketing on your own however the results you acquire from the effort will likely be significantly higher. Working with an expert to aid you in your Internet advertising and marketing project ares a beneficial endeavor if you have some experience in Internet marketing however are contending in a competitive niche and require some added support to assist you increase above the competition.

The key to employing a Internet marketing consultant to aid in an advertising campaign is to employ the right expert. You will discover there are numerous various options offered to you as Internet marketing has actually become a huge industry. Nevertheless, not all Internet marketing consultants are created equal. You could find that some experts can produce considerably better results than various other experts. There are, nonetheless, a few attributes to search for when seeking a certified specialist in the Internet marketing industry. Surprisingly cost is not one of the most vital factors to consider. Experience and previous performance are a lot more essential. You can compare costs amongst Internet marketing consultants who are likewise qualified however finding expense as a primary source of evaluation is not recommended.

When it comes to selecting a Internet marketing consultant to help you in an advertising project, experience is really essential. Due to the fact that specialists who have an excellent deal of experience likewise have a wonderful offer of understanding of which techniques work most effectively and which methods are not as effective, experience is crucial. This can save you a great deal of time and money as there will likely not be as much experimentation essential as there would be with a less experienced expert. More knowledgeable specialists will also likely be better proficient at taking care of customers and will likely address your concerns more rapidly and keep you much better informed about the progress of your Internet marketing campaign. Because you will likely be extremely interested in getting progress reports and staying up to date on every little thing that is going on with your Internet marketing project, all of this is important.

Looking for an Internet marketing consultant expert in the advertising industry with an excellent past record of performance is likewise essential. Since experts who have actually had a great offer of success in the past will likely have a terrific offer of success while helping you as well, this is so important. Previous performance is considered to be among the very best indications of future efficiency. This does not mean that new specialists are necessarily going to perform poorly however there is some threat associated with picking an expert who does not have a large amount of experience or who has not carried out well in the past. You can feel much more positive putting your campaign in the hands of an Internet marketing consultant expert who usually creates the type of outcomes you are searching for in your own Internet marketing project.

Internet Marketing Consultant

Internet Marketing Consultant Price

It is time to start considering price once you have evaluated experts on the basis of experience and previous efficiency. Thinking about rate early in the process of seeking a specialist may trigger you to be influenced by cost over efficiency. Some Internet marketing consultants may be exceptionally cost effective but if they are not efficient in producing the wanted outcomes, it could wind up being a total waste of money. Nevertheless, once you have actually narrowed your list of possible consultants down to a few certified candidates, it is absolutely time to start comparing costs. As soon as you are positive each of the candidates on your list is well qualified, selecting the least expensive candidate is worthwhile. Nevertheless it is important to note all the costs included to guarantee you are making an exact cost contrast.

If you are considering jumping into the world of Internet marketing however do not have experience in this kind of advertising and marketing, it is definitely worthwhile to think about working with an expert to assist you in your advertising undertaking. Employing a consultant to aid you in your Internet marketing project is even a rewarding endeavor if you have some experience in Internet advertising and marketing however are contending in a competitive niche and require some extra assistance to help you rise above the competitors.

The secret to employing an expert to aid in an marketing campaign is to employ the right Internet marketing consultant. Experience is extremely essential when it comes to picking a specialist to aid you in an Internet advertising campaign. You can feel much more confident putting your campaign in the hands of a Internet marketing consultant who generally creates the type of outcomes you are looking for in your own Internet advertising and marketing campaign.

If you enjoyed this post on Internet Marketing Consultants please Comment or Share!

 

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On Page And Off Page Search Engine Optimization Whats The Distinction http://patbrosnan.net/off-page-seo-web-distinction/ http://patbrosnan.net/off-page-seo-web-distinction/#comments Thu, 01 Aug 2013 11:31:41 +0000 http://patbrosnan.net/?p=214 On Page And Off Page Search Engine Optimization All this could have you really feeling a bit overwhelmed– and also’s not unusual! Optimizing a website appropriately takes study, time, and initiative. As a local business owner, you most likely lack both the moment and desire to take all these actions yourself. If you had a major […]

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On Page And Off Page Search Engine Optimization

All this could have you really feeling a bit overwhelmed– and also’s not unusual! Optimizing a website appropriately takes study, time, and initiative. As a local business owner, you most likely lack both the moment and desire to take all these actions yourself. If you had a major water pipe break inside your building you would not try to correct it yourself– and the same is true for acquiring your site . Obtain a SEO specialist onboard. Locate a person that can assist you with both on page Search Engine Optimization and off page Search Engine Optimization. Your site will be enhanced in simply a brief quantity of time, and you’ll had site website traffic in addition to your income rise.

Off page Search Engine Optimization is the term that describes any kind of search engine optimization that occurs off your website. Points like short article advertising, connecting and backlinking, and social media advertising are an important part of off page Search Engine Optimization.

The truth is, you’re primarily sunk without Search Engine Optimization. Yet, exactly what type of Search Engine Optimization should you include into your web site? Some claim “Material is King”, and believe on page Search Engine Optimization rules the net, while others state that off page Search Engine Optimization is more crucial: “Links Preponderate!” Who should you hear?

All this could have you really feeling a bit bewildered ” and also’s not unusual! Optimizing a website appropriately takes study, time, and initiative. As a local business owner, you most likely lack both the moment and desire to take all these actions yourself. If you had a major water pipe break inside your building you would not try to correct it yourself ” and the same is true for acquiring your site . Obtain a SEO specialist onboard. Locate a person that can assist you with both on page Search Engine Optimization and off page Search Engine Optimization. Your site will be enhanced in simply a brief quantity of time, and you’ll had site website traffic in addition to your income rise.

When it comes to the off page Search Engine Optimization methods, the same policies pertaining to the secure text like in on page optimization apply. Preferably, use your key words or phrase as the secure text. Attempt to use various secure contents, however constantly with your key phrases. You can expect greater advantages when making use of a number of secure contents. Time to time, use the URL of the target page as the secure text. In this manner, the hyperlink building procedure will look more naturally.

On Page And Off Page Search Engine Optimization

off page Search Engine OptimizationAdvertising is a process that is necessary for each company. For an on-line company, it is necessary to focus on the promotion of the business after the effective advancement of the web site. Search Engine Optimization or search engine optimization is crucial in routing the online website traffic towards the web site to make sure that the business is enhanced. The Search Engine Optimization methods can be generally sorted as on page and off page Search Engine Optimization. It is crucial that the internet sites assist the online search engine in an efficient fashion. This assists the internet sites to secure higher rankings in the result lists of the online search engine. Because of this, the internet sites become more apparent to the audience.

Off page Search Engine Optimization methods are very effective in promoting the web site and the online business. It consists of different techniques and offices such as blog writing, news release, directory submission, hyperlinks, social media advertising, engagement in online forums, and short article creating to state a couple of. Employing the ideal Search Engine Optimization methods can be very useful to the online business. This makes sure that the website draws the attention of target audience, and hence the sales of the business are enhanced significantly. Off Search Engine Optimization is likewise a wonderful device for broadening the customer foundation of a company as the net is a worldwide system.

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LinkedIn Marketing http://patbrosnan.net/linkedin-marketing/ http://patbrosnan.net/linkedin-marketing/#comments Tue, 30 Jul 2013 10:12:11 +0000 http://patbrosnan.net/?p=203 Understand LinkedIn Marketing Understand that LinkedIn Marketing is a procedure which isn’t concentrated on income generation but connections. And local business certainly should know the essence of networking. Usage this post and enlighten on your own on How to Market your Company on LinkedIn. However truly, the only predicament you will experience pertaining to LinkedIn […]

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Understand LinkedIn Marketing

LinkedIn MarketingUnderstand that LinkedIn Marketing is a procedure which isn’t concentrated on income generation but connections. And local business certainly should know the essence of networking. Usage this post and enlighten on your own on How to Market your Company on LinkedIn.

However truly, the only predicament you will experience pertaining to LinkedIn Marketing will be improving your wide range of fans. This is where administration can be found in. Take part in group discussions and update your articles frequently. After that make use of analytics to look at your renovations.

After your group expands to approximately TWENTY or additional participants, create an in-person event where you can truly get in touch with potential clients. Online interaction can just presume. LinkedIn can aid you get in touch with a new viewers, yet you will be much more likely to seal any sort of handle individual. So keep in mind the 80/20 regulation. Invest 20 % networking online and 80 % real to obtain transaction off the ground. You can create an event utilizing the LinkedIn’ s Event Application. It will allow you to create an event page, invite individuals and screen RSVPs. You can likewise select Fee Events to market your gathering with the LinkedIn Marketing and advertising platform.

LinkedIn Marketing and Advertising

LinkedIn marketing and advertising is simple as well and you have to make your spending plan not the very least than $1LinkedIn ads can show a wonderful advertising initiative for you if you are targeting huge corporate boss along with any sort of top services.

Swoop Digital can aid you target prospects in LinkedIn by:  Pimping out your Firm Web page on LinkedIn So it is Online search engine Friendly,  Exploring and suggesting which families are most advantageous for you to take part with,  Tracking group discussions and making recommendations where you should participate,  Conducting Marketing research To supply Targeted LinkedIn Marketing,  Handling Your Connected In Ad Campaign, and  Split Testing your LinkedIn Ads to Measure which Ads are most advantageous.

 

Of the paid choices, LinkedIn Advertisements are a wonderful paid option to target potential customers due to the fact that you could target potential customers by Geography, Firm, Task Title, Family, Gender and Age. There is a great deal of talk that the ads are far more costly however remember you are reaching a much more attractive group with greater non reusable earnings as well business professionals.

Professional network services aren’t just the internet sites that exist to assist market and get the word out concerning your business. There are some that are services that assist link you to other individuals. Those services could feature a specific phone and/or Internet business or a company that aids you market and get in touch with other businesses. According to the SNCR, there are at the very least nine internet expert networks that are being made use of. Those networks feature LinkedIn, Facebook, Twitter, Plaxo, Xing, Ning, Blogs, Yahoo Groups, and Internal Firm Network.

Well, I make sure you will certainly concur with me when I claim today that it certainly IS a small world, thanks to social networking with the net. Naturally the net itself had actually made the world a really small spot a very long time ago however during that time (I guess!) we were still getting in touch with other human beings with the telephone or meeting them in person. When the online social networking bug bit us there has been no looking back! Today I could get in touch with anybody who shares an usual interest with me resting on my chair, in the comfort of my home utilizing the different social networking sites readily available at my disposal – Facebook, Twitter, MySpace, LinkedIn, Flickr, Pinterest and numerous numerous additional.

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Social Media Plan http://patbrosnan.net/social-media-plan/ http://patbrosnan.net/social-media-plan/#comments Mon, 29 Jul 2013 13:00:57 +0000 http://patbrosnan.net/?p=198 Social Media Marketing Explain how social media is an unbeatable research tool. When a company is effectively tapped into the social media landscape, they get to hear a lot of chatter that they wouldn’t hear otherwise. Those engaged in social media marketing campaigns will be able to monitor channels for any mention of their company, […]

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Social Media Marketing

Social Media MarketingExplain how social media is an unbeatable research tool. When a company is effectively tapped into the social media landscape, they get to hear a lot of chatter that they wouldn’t hear otherwise. Those engaged in social media marketing campaigns will be able to monitor channels for any mention of their company, competitors, industry, clients and potential clients. Setting up a social media marketing listening campaign lets a company know who is participating and what is happening.

Anyone can use social media to promote their business concept, however, to be truly successful you will need to devote significant amounts of time, money and energy into developing and implementing your social media marketing plan. You can use Facebook and twitter, for example, to track if your links have been used. Google Analytics will reveal if your social media links have led to referrals. Media marketing allows you to gauge your market and test your advertising strategies to see how much impact they create. You have the potential to reach an extremely wide consumer base through social media marketing.

They concluded that each Facebook fan is worth around $3, based on their research.60 on average. Obviously, there are companies that were despicable upon learning the small estimate. It is easy to expect more since Facebook is one of the mostly visited websites on the internet, rivaled only by Google.com. There are several claims that the formula used to arrive at the $3.60 average is flawed. But whatever the case, having financial figures will help web owners determine how much budget they need to allot for a social media marketing strategy.

Remember, that free Social Media Marketing and Networking is a technique that requires patience, balance and careful strategy. Be sure to look for a legitimate Internet Marketing school and mentor with the experience to train you to be as effective as possible in all your online marketing efforts. You must provide value and connect in an honest and open way. Remember, that people don’t care how much you know until they know how much you care!

The biggest drawback of social media marketing is, social media is primarily used for communication and not for shopping or advertisements, which distracts the user’s experience. Therefore, to influence the customer to buy may not workout in most cases in social media marketing.

With social networking sites there are endless possibilities, especially for businesses and companies. If you have a business of your own you should make it a point to opt for social media marketing. Through this new form of marketing, you will not only be able to attract and retain customers, You will also be able to make your presence felt in the industry. Your profits will grow manifold and you will be successful in promoting your business to a large number of people. However, the first step of starting with such marketing activities is to make proper social media marketing plan.

Social Media Marketing Connections

Social media marketing provides organizations with a way to connect with their customers. However, organizations must protect their information as well as closely watch comments and concerns on the social media they use. A flash poll done on 1225 IT executives from 33 countries revealed that social media mishaps caused organizations a combined $4.3 million in damages in 2010. The top three social media incidents an organization faced during the previous year included employees sharing too much information in public forums, loss or exposure of confidential information, and increased exposure to litigation. Due to the viral nature of the internet, a mistake by a single employee has in some cases shown to result in devastating consequences for organizations.

When it comes to free social media marketing, and any of the other most popular internet marketing tactics, is often not enough to just use a free word tracker tool to do your keyword research, but there is a company that offers over 10 hours of professional keyword research to their members while providing massive lists of the best keywords to use within your online marketing campaigns and titles so be sure that you do your homework to locate the best Online Marketing program to ensure that you will have an edge on your competition and stand out in the marketplace!

Social media marketing is a term that is used to describe marketing techniques that are focused on social media sites such as, Twitter, Facebook, YouTube and Pinterest. This method of marketing is designed to utilize social websites where businesses are able to interact with customers on a personal level. This marketing strategy is designed to allow businesses to become more approachable and friendly in the eyes of their customers. It can also be used to gain valuable insight into what customers really think about products and what they would like to see improved.

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Off page Seo http://patbrosnan.net/190/ http://patbrosnan.net/190/#comments Tue, 16 Jul 2013 11:39:14 +0000 http://patbrosnan.net/?p=190 You probably already know you can’t rank a site for a competitive keyword without off-page SEO. And with all the talk of PageRank, link building, and social signals, it’s easy to forget about on-page SEO. However, white hat on-page strategies are a fantastic way to get more search engine traffic…without having to build a single […]

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You probably already know you can’t rank a site for a competitive keyword without off-page SEO.

And with all the talk of PageRank, link building, and social signals, it’s easy to forget about on-page SEO.

However, white hat on-page strategies are a fantastic way to get more search engine traffic…without having to build a single additional backlink to your site.

And if you’re already well versed with everything “meta tag”, then this visual guide of advanced on-page SEO strategies by Backlinko.com should serve you well.

The content in the infographic s fairly self-explanatory, but here are a few of the most important points from the piece.

Loading Speed: This is one of the few ranking factors that Google has officially confirmed. So it’s worth taking the time to speed up your site. Here’s an excellent “non techy” tutorial from QuickSprout.com that will show you some simple ways you can make your site load more quickly.

Include Your Keywords in Your Title Tag: Keywords are the lifeblood of your SEO campaign. Make sure to include them in your title tag, preferably in the beginning.

Use LSI Keywords: LSI keywords are simple words that are synonyms of your target keyword. For example, if you were trying to optimize your page for “blue widgets”, you may want to consider adding LSI keywords like “buy blue widgets”, “blue widget reviews” and “blue widgets 2013”. You can find a gold mine of LSI keyword by searching for your target keyword in Google and scrolling down to the “Searched Related to…” area of the page.

Illustrated Guide to On-Page SEO

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Google Page Rank Is Dead – Or Is It? http://patbrosnan.net/google-page-rank-is-dead-or-is-it/ http://patbrosnan.net/google-page-rank-is-dead-or-is-it/#comments Thu, 04 Jul 2013 08:30:26 +0000 http://patbrosnan.net/?p=176 Google Page Rank Is Dead – Or Is It?   For a long time now, marketing gurus all over the world have been talking about Google page ranking. Page ranking is simply Google’s way of measuring your pages accordingly. But there is a problem… More and more we tend to see NO consistency with page […]

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Google Page Rank Is Dead – Or Is It?

 

google page rankFor a long time now, marketing gurus all over the world have been talking about Google page ranking. Page ranking is simply Google’s way of measuring your pages accordingly.

But there is a problem…

More and more we tend to see NO consistency with page ranking at all. Please don’t confuse the difference between “page ranking” & “search engine ranking“.  The two are completely different!

With this method of measurement, we could quickly see how much or how little a person has put into promoting their website. A high rank of 6,7,8,9,10 is sometimes held as something honorable to have for your site but does it really matter?

In some cases it does and in some cases it doesn’t.

As I have mentioned above, page ranking has nothing to do with your search engine ranking. It has everything to do with “importance“. The only problem is (like so many marketing ventures online), this measurement method is dying off with the rest of them. People online are very intuitive about these sort of things and tend to over saturate ways to beat them and improve on them quickly.

People all over the world are even still wondering how to increase their page rank. Now why would they do this???

Simple, it’s all about prestige. Even though marketing experts  weigh absolutely no importance on page ranking anymore, there are still literally 1000’s of business people out there that consider a high rank a good thing.

So I hear you say…How do you benefit from increasing your rank?

  1.  You will attract better quality websites to yours
  2. People will think your website has lasting power
  3. People will want to mimic what you do
  4. People will even think highly of you

 

exchange linksEven now, many people browsing the net look for high ranking websites to exchange links with.

So does trying to increase your website page ranking help you?

What you ultimately want to do is promote your website as much as you can in as many “RELATED ” places that you can and let search engines do their own thing.

Playing into search engines hands won’t help your company. Building a great web marketing foundation will attract exactly what you’ve been after….. MORE EXPOSURE!

Please take this seriously and always be on the look-out for other ways to promote your business, let Google’s page rank go and look at the future beyond PR ratings.

Hope this article helps you out!

 

I would love to hear your thoughts on this article Post  your comments below

 

Pat Brosnan

 

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What Is Google Page Rank? http://patbrosnan.net/what-is-google-page-rank/ http://patbrosnan.net/what-is-google-page-rank/#comments Sun, 23 Jun 2013 08:34:01 +0000 http://patbrosnan.net/?p=170 What Is Google Page Rank?   The Google page rank is calculated with an algorithm that is calculated with incoming and outgoing links of the page. It is as the name suggests a ranking system of pages. Your page rank is decided on the number of different criteria, standalone keywords, keyword in URL, and reciprocal […]

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What Is Google Page Rank?

 

google page rankThe Google page rank is calculated with an algorithm that is calculated with incoming and outgoing links of the page. It is as the name suggests a ranking system of pages. Your page rank is decided on the number of different criteria, standalone keywords, keyword in URL, and reciprocal linking. The Page Rank is rendered on the number of one way links that report back to your site and go out to other sites, and the other websites page ranks. Like everything about Google the formula for figuring out page rank is a mystery and Google will not reveal their code. Google page rank is a way for consumers as well as partners that may have an interest in you, to find out your web site value in terms of search engines.

Writing articles is an excellent way of gaining non reciprocal or one way links. The upside is you can gain a lot of traffic and one way links from award winners websites. Though Search Engines consider one way links superior to reciprocal links. Just remember links to such sites are one way links from your site to their site. Build unique content, and as many relevant high quality one way links as possible back to your site. One Way Links from High Page Rank Pages are your ticket to the top of the page rank leader board. Build a quality site, and you may get one way links, by asking people.

Follow the daily SEO techniques used to help your website reach the top of the search engine page.

Websites that use 100% ethical search engine optimization techniques are the best type of websites. Website promotion software, web designing and optimization are very important. Here are some marketing tips you will need to use, web design and search engine optimization to get Google page rank designation. Manually doing the search engine optimization yourself is very time consuming. The key points are meta tags, and building links to optimize your website. How does manipulating page rank help search engine optimization. Google secrets is about google optimization for top rankings, end-to-end and step-by-step. This search engine software gets Google page rank values for a list of website URLs. You have heard the buzz about page rank and search engine optimization. Here are some interesting seo techniques that will help you increase your page rank.

1. Off page optimization means you have to work on building links pointing to your website. Link building for effective search engine optimization is one of the best ways of getting your site to the top of the pack. There are many software applications that will make this easier to do

2. Optimize your site with meta keywords and meta descriptions

3. Make sure your title for each page is different

In conclusion Google Page Rank is as the name suggests a ranking system of pages. The Page Rank is the number of links to and from your website pages, and their respective page rank. My opinion is that Google Page Rank is getting more relevant to SERPs.

 

 

I hope you now have an idea on what it means to have a Google page rank. Please share this article with your friends so they too can understand about Google page rank

 

Till the next time

 

Pat

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Off-Page Search Engine Optimization Methods http://patbrosnan.net/off-page-search-engine-optimization-methods/ http://patbrosnan.net/off-page-search-engine-optimization-methods/#comments Thu, 13 Jun 2013 19:22:33 +0000 http://patbrosnan.net/?p=163   Off-Page Search Engine Optimization Methods   If you are not into the task of on-page SEO, here are three  ways to accomplish your off-page Search engine optimization methods. On-page search engine optimization is definitely one of the key methods if a website owner would like to improve the results for your website’s search ability. […]

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  Off-Page Search Engine Optimization Methods

 

If you are not into the task of on-page SEO, here are three  ways to accomplish your off-page Search engine optimization methods.off page seo

On-page search engine optimization is definitely one of the key methods if a website owner would like to improve the results for your website’s search ability. However, on-page Search engine optimization methods often entails technical skills.  Not a lot of people are HTML savoy. This is often what needs to be tweaked to do an excellent job in optimizing your web pages.

What if a techie friend already did the on-page optimization and now you want to know how you can contribute to the “search engine goodness” of your website? Off-page search engine optimization is the next step. And the results you will have to pine for are one-way backlinks.  This is how many of the major search engines such Google, Yahoo! and Bing rank websites. The more backlinks from relevant sites with good page rank, the better it is.

So how exactly do you gather backlinks? It’s not an easy task but it’s definitely less nerve-wracking than HTML if you are not the techie type. Here are some off-page Search engine optimization method tips:

1. Article Marketing

Good quality content is one of the key factors to Google’s algorithms. Everyone is looking for fresh  quality content which would help greatly with your search engine position. It helps a lot to be a keen writer but you can always out source this out. Also, practice the proper way of using a resource box. It should only include a website that contains information relevant to the article you submit to article directories.

2. Forum Participation

Look for forums that are relevant to your website’s content and keep  sharing information that will be invaluable for the members of the forums. Your signature or that tag-along message at the last part of each of your posts is what will work for your off-page Search engine optimization method . Keep it simple and to the point and make sure that it conveys something about your website. Learn how to hyperlink to make it easy for the people who want to visit your site.

3. Blogging

Blogs or web logs are now the most popular weapons of Search engine optimization experts. Aside from being easy-to-update, they don’t require a too formal tone, which is what many readers are into. Informal dialog which can be accomplished through readers leaving comments and the blog author replying to the comments is what also keeps blogs fresh and search engine friendly. Maintaining a blog that’s again relevant to your website’s content will keep the search engines in touch with your site. Don’t forget to have a link on your main website from your blog. This would be another Seo factor called internal linking which  again is  a part of the search engine algorithms.

The secret to be successful in carrying out these off-page SEO methods is to be consistent. Submitting quality articles to websites at least two to three times a week and regularly producing content for your  blog is a sure way to make your website stand out. Forum participation should also be something done more frequently since it will not only help you up your website’s popularity with the search engines but also make you learn new stuff from other forum members’ participation. Also, if you discover that you don’t enjoy these stuff, there’s always another plan  – hire someone to do them for you!

 

Once again I hope that you found this article of some benefit to your Seo campaign,and if you did why not share it with your friends or better still why not leave me your comment

 

Till the next time

 

Pat

 

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Do-it-Yourself SEO for Beginners http://patbrosnan.net/do-it-yourself-seo-for-beginners/ http://patbrosnan.net/do-it-yourself-seo-for-beginners/#comments Sun, 09 Jun 2013 10:16:28 +0000 http://patbrosnan.net/?p=154 Are you new to SEO and want to do-it-yourself but don’t know how to get started? Want to Perform Your own Seo Campaign?   Find two options for doing SEO yourself here. You may want to perform SEO services on your website by yourself but do not know how to get started. You probably have […]

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Are you new to SEO and want to do-it-yourself but don’t know how to get started?

Want to Perform Your own Seo Campaign?

 

Find two options for doing SEO yourself here.

Seo for beginners

You may want to perform SEO services on your website by yourself but do not know how to get started. You probably have always wanted to get involved more with SEO but simply do not have the time. Unfortunately this is usually caused by the misconception that SEO is easy to implement and does not take a lot of experience. Even though SEO does require experience and time there are several options out there to start doing SEO on your own and be successful.

 

Option 1: Become an SEO Expert
This is the hardest path to take to implement SEO on your website while yielding the greatest personal satisfaction. You will want to start by spending lots of time reading books and online articles to catch up on the latest SEO trends, practices, and methods. Next you should start experimenting with different methods you learn about, analyze the results, and change your website again. This is the continual learning process of search engine optimization and takes a great amount of time, energy, patience, and resources. However after several months when you start to realize the benefits of your work it will yield a great deal of satisfaction.

This option is recommended for those if you want to start offering SEO services as a part of your business or if you have multiple websites that you manage. If you only have one website and do not plan on providing SEO services to others this route is probably not ideal considering the time involved to make it successful.

 

Option 2: Find a Professional SEO Guide
This is the ideal option for most people who want to start internet marketing on their own, learn more about the industry, and yet not invest a considerable amount of time in the project. There are several SEO consultants who would be happy to guide you along the way and assist you in creating a successful online campaign. With this option you will not have to learn everything on your own but will have an experienced professional at your side to assist you in creating a successful campaign. The most difficult aspects of SEO could be handled by your consultant while you could manage SEO implementation.

For example your consultant could assist you in developing a keyword phrase list, sample methods of finding link partners, guidelines for using title, alt, heading, bold, internal link, and meta tags. After you have finished working on a few key pages you could request your consultant review your work and give you further suggestions. At first you will probably rely heavily on your consultant for advice but as time goes on your reliance on your consultant will diminish as you become more affluent in SEO practices and techniques. Another important service your consultant should provide is monthly or weekly progress reports. They will most likely have access to software that will enable them to generate reports such as rankings, keyword phrases, incoming link, and others. Consultants can usually provide other valuable insights to help your business succeed online on subjects such as PPC, conversion, usability, professional image, email campaigns, banner advertising, and other online marketing options.

Although this method will require some investment on your end it is far less expensive than a full-service SEO package and over time the cost will diminish as you become adept at SEO yourself.

How to Decide which Option is Best:
When deciding between these two options the most relevant question to ask yourself is how much time do you have to invest in SEO. Through experience I would estimate that having an SEO consultant at your side will reduce the time you need to invest in your SEO project by about 50-75%. You must also determine how competitive your industry is. The difference between a national web hosting company and a local pest control company can play a huge factor in how much time will be required to be successful. Whichever path you choose as long as you are dedicated and determined you will succeed!

I hope this article was of some benefit to you,if there is any you would like to know regarding Seo why get in touch with me.

 

Till the next time

Pat

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