How Google Uses

Latent Semantic Indexing

Most people who have used the Internet, or even know
what it is know what Google is. But most people don’t
know what exactly it is that Google does.

Or rather what makes Google do what it does. Google
searches are able to be so accurate because of Latent
Semantic Indexing.

Latent Semantic Indexing allows a search engine to
determine what a page is about by searching for one or
more keywords selected by the user

It adds an important step to the document index
process. LSI records keywords that a document contains
as well as examines the document collection as a
whole.

By placing importance on related words, or words in
similar positions,Latent Semantic Indexing has a net effect of making the
value of pages lower so they only match specific.
terms.

Search engines such as Google try to figure out phrase
relationships

Search engines such as Google try to figure out phrase
relationships when they are processing keyword
queries, which in turn improve the rankings of pages
with related phrases.

This happens even when those pages are not focused on
the target theme. Some pages are too focused on one
phrase and they tend to rank worse than you would
expect them to.

In fact, some are even filtered out for being too over
optimized. Pages that are focused on a wider net of
related keywords tend to have more stable rankings.

Although the Latent Semantic Indexing algorithm doesn’t understand anything
about what the words mean, the patterns it notices
make the search engine look extremely intelligent.

Hope you get a feel on Latent Semantic Indexing please share with your friends,if you find this article helpful

Pat Brosnan

You probably already know you can’t rank a site for a competitive keyword without off-page SEO.

And with all the talk of PageRank, link building, and social signals, it’s easy to forget about on-page SEO.

However, white hat on-page strategies are a fantastic way to get more search engine traffic…without having to build a single additional backlink to your site.

And if you’re already well versed with everything “meta tag”, then this visual guide of advanced on-page SEO strategies by Backlinko.com should serve you well.

The content in the infographic s fairly self-explanatory, but here are a few of the most important points from the piece.

Loading Speed: This is one of the few ranking factors that Google has officially confirmed. So it’s worth taking the time to speed up your site. Here’s an excellent “non techy” tutorial from QuickSprout.com that will show you some simple ways you can make your site load more quickly.

Include Your Keywords in Your Title Tag: Keywords are the lifeblood of your SEO campaign. Make sure to include them in your title tag, preferably in the beginning.

Use LSI Keywords: LSI keywords are simple words that are synonyms of your target keyword. For example, if you were trying to optimize your page for “blue widgets”, you may want to consider adding LSI keywords like “buy blue widgets”, “blue widget reviews” and “blue widgets 2013”. You can find a gold mine of LSI keyword by searching for your target keyword in Google and scrolling down to the “Searched Related to…” area of the page.

Google Page Rank Is Dead – Or Is It?

For a long time now, marketing gurus all over the world have been talking about Google page ranking. Page ranking is simply Google’s way of measuring your pages accordingly.

But there is a problem…

More and more we tend to see NO consistency with page ranking at all. Please don’t confuse the difference between “page ranking” & “search engine ranking“.  The two are completely different!

With this method of measurement, we could quickly see how much or how little a person has put into promoting their website. A high rank of 6,7,8,9,10 is sometimes held as something honorable to have for your site but does it really matter?

In some cases it does and in some cases it doesn’t.

As I have mentioned above, page ranking has nothing to do with your search engine ranking. It has everything to do with “importance“. The only problem is (like so many marketing ventures online), this measurement method is dying off with the rest of them. People online are very intuitive about these sort of things and tend to over saturate ways to beat them and improve on them quickly.

People all over the world are even still wondering how to increase their page rank. Now why would they do this???

Simple, it’s all about prestige. Even though marketing experts  weigh absolutely no importance on page ranking anymore, there are still literally 1000’s of business people out there that consider a high rank a good thing.

So I hear you say…How do you benefit from increasing your rank?

1.  You will attract better quality websites to yours
2. People will think your website has lasting power
3. People will want to mimic what you do
4. People will even think highly of you

Even now, many people browsing the net look for high ranking websites to exchange links with.

So does trying to increase your website page ranking help you?

What you ultimately want to do is promote your website as much as you can in as many “RELATED ” places that you can and let search engines do their own thing.

Playing into search engines hands won’t help your company. Building a great web marketing foundation will attract exactly what you’ve been after….. MORE EXPOSURE!

Please take this seriously and always be on the look-out for other ways to promote your business, let Google’s page rank go and look at the future beyond PR ratings.

Hope this article helps you out!

I would love to hear your thoughts on this article Post  your comments below

Pat Brosnan

What Is Google Page Rank?

The Google page rank is calculated with an algorithm that is calculated with incoming and outgoing links of the page. It is as the name suggests a ranking system of pages. Your page rank is decided on the number of different criteria, standalone keywords, keyword in URL, and reciprocal linking. The Page Rank is rendered on the number of one way links that report back to your site and go out to other sites, and the other websites page ranks. Like everything about Google the formula for figuring out page rank is a mystery and Google will not reveal their code. Google page rank is a way for consumers as well as partners that may have an interest in you, to find out your web site value in terms of search engines.

Writing articles is an excellent way of gaining non reciprocal or one way links. The upside is you can gain a lot of traffic and one way links from award winners websites. Though Search Engines consider one way links superior to reciprocal links. Just remember links to such sites are one way links from your site to their site. Build unique content, and as many relevant high quality one way links as possible back to your site. One Way Links from High Page Rank Pages are your ticket to the top of the page rank leader board. Build a quality site, and you may get one way links, by asking people.

Follow the daily SEO techniques used to help your website reach the top of the search engine page.

Websites that use 100% ethical search engine optimization techniques are the best type of websites. Website promotion software, web designing and optimization are very important. Here are some marketing tips you will need to use, web design and search engine optimization to get Google page rank designation. Manually doing the search engine optimization yourself is very time consuming. The key points are meta tags, and building links to optimize your website. How does manipulating page rank help search engine optimization. Google secrets is about google optimization for top rankings, end-to-end and step-by-step. This search engine software gets Google page rank values for a list of website URLs. You have heard the buzz about page rank and search engine optimization. Here are some interesting seo techniques that will help you increase your page rank.

1. Off page optimization means you have to work on building links pointing to your website. Link building for effective search engine optimization is one of the best ways of getting your site to the top of the pack. There are many software applications that will make this easier to do

2. Optimize your site with meta keywords and meta descriptions

3. Make sure your title for each page is different

In conclusion Google Page Rank is as the name suggests a ranking system of pages. The Page Rank is the number of links to and from your website pages, and their respective page rank. My opinion is that Google Page Rank is getting more relevant to SERPs.

I hope you now have an idea on what it means to have a Google page rank. Please share this article with your friends so they too can understand about Google page rank

Till the next time

Pat

Are you new to SEO and want to do-it-yourself but don’t know how to get started?

Want to Perform Your own Seo Campaign?

Find two options for doing SEO yourself here.

You may want to perform SEO services on your website by yourself but do not know how to get started. You probably have always wanted to get involved more with SEO but simply do not have the time. Unfortunately this is usually caused by the misconception that SEO is easy to implement and does not take a lot of experience. Even though SEO does require experience and time there are several options out there to start doing SEO on your own and be successful.

Option 1: Become an SEO Expert
This is the hardest path to take to implement SEO on your website while yielding the greatest personal satisfaction. You will want to start by spending lots of time reading books and online articles to catch up on the latest SEO trends, practices, and methods. Next you should start experimenting with different methods you learn about, analyze the results, and change your website again. This is the continual learning process of search engine optimization and takes a great amount of time, energy, patience, and resources. However after several months when you start to realize the benefits of your work it will yield a great deal of satisfaction.

This option is recommended for those if you want to start offering SEO services as a part of your business or if you have multiple websites that you manage. If you only have one website and do not plan on providing SEO services to others this route is probably not ideal considering the time involved to make it successful.

Option 2: Find a Professional SEO Guide
This is the ideal option for most people who want to start internet marketing on their own, learn more about the industry, and yet not invest a considerable amount of time in the project. There are several SEO consultants who would be happy to guide you along the way and assist you in creating a successful online campaign. With this option you will not have to learn everything on your own but will have an experienced professional at your side to assist you in creating a successful campaign. The most difficult aspects of SEO could be handled by your consultant while you could manage SEO implementation.

For example your consultant could assist you in developing a keyword phrase list, sample methods of finding link partners, guidelines for using title, alt, heading, bold, internal link, and meta tags. After you have finished working on a few key pages you could request your consultant review your work and give you further suggestions. At first you will probably rely heavily on your consultant for advice but as time goes on your reliance on your consultant will diminish as you become more affluent in SEO practices and techniques. Another important service your consultant should provide is monthly or weekly progress reports. They will most likely have access to software that will enable them to generate reports such as rankings, keyword phrases, incoming link, and others. Consultants can usually provide other valuable insights to help your business succeed online on subjects such as PPC, conversion, usability, professional image, email campaigns, banner advertising, and other online marketing options.

Although this method will require some investment on your end it is far less expensive than a full-service SEO package and over time the cost will diminish as you become adept at SEO yourself.

How to Decide which Option is Best:
When deciding between these two options the most relevant question to ask yourself is how much time do you have to invest in SEO. Through experience I would estimate that having an SEO consultant at your side will reduce the time you need to invest in your SEO project by about 50-75%. You must also determine how competitive your industry is. The difference between a national web hosting company and a local pest control company can play a huge factor in how much time will be required to be successful. Whichever path you choose as long as you are dedicated and determined you will succeed!

I hope this article was of some benefit to you,if there is any you would like to know regarding Seo why get in touch with me.

Till the next time

Pat

5 Basic WordPress SEO Practices for WordPress Bloggers
http://www.shoutmeloud.com/wordpress-seo-5-basic-practice-you-should-implement.html
WordPress SEO practices to implement on your Blog. 5 Basic WordPress SEO Practices for WordPress Bloggers. When ever I talk about driving traffic to your site, it’s organic traffic which is best as it helps you to ger targeted traffic.

I found this article while I was persuing through the search engines and I thought it was well worth to let you know  about these 5 Basic WordPress SEO Practices for wordpress Bloggers

 

Below is an example of a post Permalink and use your common sense to realize, which one make more sense for a human and search engine bots:

1. http://www.shoutmeloud.com/folder/1327497364/xl/3587397.htm
2. http://www.shoutmeloud.com/importance-of-seo-for-blogging-and-bloggers.html

1 and 2 are same URL but you can say about URL 2 that this page should be about importance of SEO in blogging, while URL a contain no information about the content of post. More over, in 2nd permalink you have your Keyword in it, which will help to further improve the ranking of article.

You can view the source here

Finding JV Partners on LinkedIn.

By establishing yourself as a Leader

By searching companies for specific industry leaders

Joining similar groups for your industry

Using the LinkedIn  advanced search feature
LinkedIn  provides you with an easy way to search for LinkedIn  Partners and I will explain in easy steps how to use this feature below:

1. Go to the search box next to the word People at the top of the page.

2. Click on the word Advanced.

3. Now you will see a list of fields which you can search by.

4. You can use keywords to search by or specific job titles. You can use the variables NOT and OR to define exactly what you are looking for:

For example:    Fitness Trainer NOT coach
Self Employed OR Company CEO

5. Once you have your search criteria set, you can save these results. This will then be placed under your saved results tab in your account. You can then r-run this as often as you wish. Or your other option is to set it up so that your search automatically runs each week or month and then LinkedIn will email the results to you.

How to do Market research

An easy way to perform market research on LinkedIn  is by utilizing their Answer section. The search feature can also provide you with a list of potential customers, clients and other companies in the same industry. You may just discover a big business name that your product or service would be perfect for.

JV (joint venture) is a great way to promoting your product or service.  It increases your sales and profit’s why not have a look at this book  it might be of great help to getting you ahead in Linkedin

Till the next time

Pat

What is Social Media Marketing?

Or SMM for short….   Social Media Marketing is a collective group of web properties whose content is primarly published by users. It started out like social book marking

Online word of mouth advertising:  The best information will rise to the top of online communities because of people not computers.  Social book marking allows you to add webpages to your favorite bookmarks online

Social media is more about branding your business,listed below is 12 social media area’s

• Social book marking
• Crowd source content
• Blogs
• Blog communities
• Micro media
• Social networks
• Audio
• Review/network
• Video’s
• Documents
• Location based
• Tools that you use in social media.

If you want to know and learn more on this subject why not go here and get this great book on Social media marketing

I would be grateful if you could let me know what you thought of this content

Pat

Social Media real name is “Social Networking”

You have two types of Facebook,your personal page and your business page. Your facebook page should have a branded image of yourself.  A handy piece of software called www.gravatar.com i would suggest you sign in for a free account and upload your image there. The good thing about this software is once you have uploaded your image no matter where you sign in your name or making a comment your image will appear as well. This is a simple way to start branding your image.

Also if you go to http://www.mashable.com and do a search for “first time beginners on facebook” you will see a section regarding F-commerce. This might be of some interest to you if you were thinking about selling on facebook. You can do a test on facebook to see what pages are there dedicated to your main keyword. www.facebook.com+[ your keyword]  You will then find dedicated pages related to your keyword.

Find out what people want do a survey,facebook pages are their for the purpose of business. Just don’t add people to your facebook why not make it a permission based page.

Here are a few more useful links:

http://www.facebook.com/directory – here you will find people,places and pages.

http://www.facebook.com/search

I would also suggest that you read facebook rules as well ,as this will give you a guideline to what facebook allows

I hope you found this article of some help to you,you might like to leave your comment below or if you wish to know about something else specific please let me know

Pat Brosnan